Exclusive serial: ‘Marketing Your Book’
We’re serialising chapters from the second edition of Alison Baverstock’s brilliant Marketing Your Book: An Author’s Guide, exclusively on the Writers’ & Artists’ Yearbook website.
When one chapter has run for a few weeks, we’ll take it down and put up the next one - giving you lots of practical advice and marketing tips to look forward to.
We start at the very beginning.
Chapter 1: The background information that all potential published authors must understand.
Here’s a summary of the chapter:
There is an entirely symbiotic relationship between authors and publishers. They need each other, and understanding the perceptions and expectations of both sides is vital. This guide is here to help you do just that: to explain how publishing works, to enable you to market your book – whether to an agent or to a publisher – and then, once you are published, to help you market your work to your readers.
Chapter 1 is divided into seven sections. To help you find your way to the topics that interest you most, we’ve listed them below.
- The background information
- What this guide is for
- How trying to get a book published feels
- Two opposing camps
- Things authors dislike about publishers
- Things publishers dislike about authors
- Resolution - understanding the ego issue
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Buy the 2010 Yearbook
The Writers' & Artists' Yearbook 2010 is now available from our online bookshop. Get all the facts, figures and advice you need to develop your creative career.
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On camera: Julie Myerson
The novelist and journalist Julie Myerson tells us how she writes, what inspires her, and how she got that all-important lucky break. Click here to view the video » 